The objective of Nigeria Fitness Challenge is to work in partnership with a range of organizations including retailers, manufacturers, physical activity providers and media owners, to help address the rate of mortality and morbidity in the country. We will work with our partners, who bring immense knowledge of their consumers and their behaviors. marketing reach, research and insight  to aide in achieving the objective. We will also work in conjunction with industries to make it easier for people to make healthier choices.

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